Following its debut as the exclusive official automotive partner at the Autumn/Winter 2026/2027 edition of Dubai Fashion Week, the region’s definitive fashion fixture, the all-new SOUEAST S08 DM officially kicked off pre-sales in the UAE on February 9, 2026. The new model precisely caters to the evolving demand for high-quality mobility in the Middle East market. Positioned as a “7-Seat Urban Comfort SUV”, it is committed to crafting a "Motorsuite" that integrates spacious comfort, smart technology and peace of mind, focusing on fulfilling multi-member families' all-round expectations for luxurious and comfortable journeys.

For family travel, comfort lays the foundation of happiness. With dimensions of 4810mm × 1930mm × 1705mm (L×W×H) and a 2820mm wheelbase, the S08 DM offers an expansive and relaxing mobile living space. Equipped with power-adjustable seats for all seven positions and 4 Preset Seat Modes, it allows effortless reclining and relaxation—whether for a short break during the journey or camping adventures outdo